Articles for Amazon DSP Owners
Practical writing on driver recruiting, retention, screening, onboarding, and the operational decisions that determine whether a DSP runs smoothly or stays stuck in a hiring loop. Written for DSP owners who want fewer hiring headaches and lower turnover.
Amazon DSP Recruiting Agency vs. In-House Recruiter: The Real Math
Most DSP owners answer this as a binary — agency or in-house, pick one. The real market has three options, and the right answer for most DSPs sits in the option they don't know exists. Here's the math by route count.
Read article →How Many Applicants Does It Take to Hire One Amazon DSP Driver?
A well-run Amazon DSP needs 20–30 qualified applicants to produce one hire from a 75-application baseline. Here's why cross-industry benchmarks mislead DSP owners, and how to compress the funnel without losing hires.
Read article →How to Reduce 30-Day DSP Driver Turnover
Most DSP driver turnover happens in the first 30 days, and most of that traces back to a single root cause: the candidate was sold the job rather than shown the job. Here's how to fix it without spending more on recruiting.
Read article →